Then take an old toothbrush with some toothpaste and give the razor a good scrubbing. The direct competition product positioning analysis product release challenges the first new release in 5 years. Another adjustable double edge safety razor, this time, from parker. On the other hand, clean edge poses the challenge of positioning. They are searching for the most efficient way to gain market share. Furthermore, since clean edge is in it is early stages it is going to face competition. Persuasive essay topics about poverty, essay structure thesis antithesis synthesis example of descriptive essay about christmas, clean edge razor splitting hairs in product positioning case study essay on beach scene, origin essay meaning essay on my favourite game cricket in english geriatric nursing care case study human rights case study. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. After that i switched to the gillette fusion razor, which was amazing, minus the fact that my hairs would always get stuck in between the blades. Splitting hairs in product positioning case solution. Top 7 double edge safety razor 2020 top picks of may.
A wellknown health and beauty company, paramount is launching a hightechnology nondisposable razor, clean edge. Clearing hair caught between the blades of a razor. Marketing management case analysis clean edge razor. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The overall wellbeing of the company marketing challenge marketing budget. Although in niche positioning, production unit cost is higher and unit volume is much lower than in mainstream. Jackson randall, the product manager for clean edge, struggles with how best to position the product for the launch. Splitting hairs in product positioning on august 9, 2010, a group of executives from paramount health and beauty company paramount sat in a research room intently observing a dozen men shaving on the other side of a twoway mirror. While targeting men and soon after, the womens market, paramount is trying to figure out the market positioning for the new product clean edge, and work on brand name and allocating marketing budget. Marketing management, 3rd edition, cengage, 20 clean edge razor. Up until last year, i have been using an electric norelco razor to shave. Sure, it didnt provide the closest shave, but it was quick and convenient.
Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience. The subjects were testing out paramounts newest nondisposable razor, clean edge. Abhinav singh 14s601 anima tapadiya 14s607 dushan garg 14s616 niharika g 14s628 raviteja palanki 14s636 prem sharath 14804 q. Positioning and communications strategy for a new weight loss drug brief case by john a.
It allows you to customize your shave in whatever way you want it. Splitting hairs in product positioning case solution, this case is about change management, conflict, financial analysis, leadership, marketing, product development publication date. If you have not used one of these before, take it easy at first and get used to it. Pepsico was founded by caleb bradham in 1902 in usa. Click on a datetime to view the file as it appeared at that time. Splitting hairs in product positioning team 2 eve, weixi. Case analysis clean edge razor splitting hairs in product positioning executive summary paramounts newest nondisposable razor, clean edge, has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Basic quantitative analysis for marketing hbs 9584149. The company has already decided to introduce clean edge into the mens. Seki is great product, has two double edge blades for trimming and thinning ones hair. Depending on the mineral content of your water, it may be easy for soap film and water spots to build up on your razor.
Splitting hairs in product positioning, spreadsheet supplement brief case by john a. Clean edge razor splitting hairs in product positioning. Splitting hairs in product positioning retail sales. Basketball essay in marathiterrorism essay in urdu with headings tok essay titles 2020 help. Download as docx, pdf, txt or read online from scribd. We can provide personalized digital printing, offset commercial printing, marketing solutions, and so much more. I have tried dollar shave club, because i hate how expensive razors are. Purwedi darminto yuvi karauwan marketing management dosen. The dsc razors are too crappy and irritate my skin. The seki product is for left or right handed use no need to keep switching the handle, as long as you are adept with either the right or left hand. Splitting hairs in product positioning hbs 4249pdfeng note.
Splitting hairs in product positioning clean edge razor. In 2007, clean edges ron pernick and clint wilder authored the clean tech revolution. Jackson randall, the product manager for clean edge, struggles with how. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Briefly describe the current situation of clean edge by articulating up to six key insights from the information presented in the case about the current situation. Product positioning and communication strategy yellow. Clean edge razor splitting hairs in product positioning case study.
Team 2 clean edge razor case study shaving brand scribd. I have tried a straight razor, an electric shaver, a doubleedged safety razor. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean. Clean edge razor splitting hairs in product positioning slideshare. This blade is perfect for everyone both new and experienced users. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. Clean edge razor splitting hairs in product positioning 1. Study of distribution channel strategy of pepsico for the positioning of the product 44176 executive summary pepsico is one of the oldest, largest and most successful beverage and snack food companies in the world. Paramount is now testing their latest nondisposable razor, clean edge, and participants feel good about the product with the new technology. Case summary main issue problem statement analysis recommendation 3.
Gotta stick with the multi blade good quality gilette. Teknik mengolah data dalam spss untuk melakukan uji regresi linier. Paramount health and beauty company is introducing a brandnew nondisposable razor, clean edge that boasts about remarkable efficiency by making use of a vibrating innovation that stimulates hair roots and lifts the hair from the skin allowing an extensive shave. Carmen llywelyn essay clean edge razor splitting hairs in product positioning case studyessay of my dream house kinds of natural disaster essay study buddy jefferson case. Clean edge analysts are regularly quoted in the media and the firm has offices in the san francisco bay area and portland, oregon. Cover letter for real estate agent with no experience. Read clean edge razor case analysis free essay and over 89,000 other research documents. The positioning of paramounts newest non disposable product, clean edge, is causing dissension amongst the executives of the company.
The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean tech nation. One strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers. One strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers looking for superior skin care products. This product marketing plan proposal has been prepared in accordance with paramount for deciding the market position and designing marketing strategies for the newest nondisposable razor clean edge, which is scheduled to launch in january 2011.
All brands have a limited life as indicated by the product life cycle and will slip or disappear. Parker variant adjustable double edge safety razor has. Niche market mainstream market conclusion the most effective proposition for clean edge, in consideration of design, cost, and its overall influence to the company, is to become a niche product. My face has thick hairs and a 5 blade razor is no match after just one shave.